Paid Ad Campaigns

Steps to launch a new Campaign - example for Odoo

Step 1: Audience Preparation

• Source: Odoo Partner Directory

• Process:
• Scrape data (company names, URLs, locations)
• Clean list: Remove duplicates & format for LinkedIn
• Upload to LinkedIn → Campaign Manager → Matched Audiences → Company List
• Wait approximately 48 hours for audience matching

Step 2: Landing Page & Lead Capture

• Landing Page: https://peliqan.io/odoo-partners/

• Purpose: Capture interest from Odoo partners, communicate integration benefits

• Tracking: Ensure UTM parameters are applied for each ad variant

Step 3: Creative Development

• Creative Designs:
Canva Link

• Ad Formats Used:
• Static images (3 versions)
• Video ads (2 versions)
• Lead gen forms (3 versions)

• Design Guidelines:
• Image Ratio: 1.91:1 or 1:1
• File Type: JPG, PNG, or GIF
• Max Size: 5 MB

• Intro Text: Max 150 characters

• Headline: Max 70 characters

• Call-to-Actions: “Download Now,” “Book Demo,” “Get Free Access”

Step 4: Campaign Segmentation & Launch

• Upload company lists per geo (US, Canada, Africa)

• Layer with filters: Skills (ERP, Odoo), Job Titles, Company Size

Step 5: Supporting Content

• Blogs - considerstaion
• Odoo to Shopify…

• Add Demo or Product Explainer video

• Create relevant Case study like Rezolv

Step 6: Performance Optimization

• Daily Monitoring:
• Click Through Rate (CTR)
• Cost per Lead (CPL)
• Impressions
• Lead Form Completions

• Weekly Adjustments:
• Pause low-performing creatives
• Reallocate budget to top-performing regions or personas
• A/B test ad copy and visuals

• Retargeting: Set up dedicated campaigns for users who visited landing pages or watched 50%+ of video ads

Step 7: Reporting & Learnings

• Dashboard or Sheet: Paid Ads details

• Key Metrics:
• Total Spend
• Leads Captured
• Cost per Lead
• Conversion Rate (e.g., demo booked / lead submitted)

Campaign Checklist Template

Campaign details

Google Ads June 2025

1. Connectors
   Region: EU only
   Keywords: accounting_connector + ETL, power bi, data warehouse
   Only accounting connectors: poweroffice, yuki, visma.net, exact online
   Ad text: "Get your xxx data in Power BI", "Instant data warehouse for xxx", "Get xxx data into any BI tool in 3 clicks"
   Landing page: Financial professionals

2. Competitors
1. (2.1) Keyword: Hevo, Hevo Data
   Region: EU only
   Ad text: "Hevo alternative", "Missing a connector in Hevo ?"
   Landing page: Hevo landing page
2. (2.2) Keyword: Snowflake
   Region: BE+NL
   Ad text: "Snowflake too complex ?", "Snowflake too expensive ?" (in Dutch)
   Landing page: Snowflake landing page + landing page in Dutch & ad text in Dutch
   Add to landing page: Transparent pricing, no surprises

Google Ads 2023

Linkedin ads 2023

Linkedin campaign format ideas

Screenshots

 

 

 

 

 

 

 

Checklist

Person explaining

 

 

 

 

 

 

 

 

 

 

 

Download whitepaper

Ad with picture of a person

 

 

 

 

 

 

 

 

Use funny meme video

Comparison table

 

 

 

 

 

 

 

 

Billboard picture

Animated video

Using Videoleap, Video Up! or Splice on iPhone, with short videos e.g. of a laptop with Peliqan on screen, WeWork office etc.

 

 

 

Professionally produced video with humor:

Examples for Peliqan